ELKJØP NORDIC AS SUSTAINABILITY & RESPONSIBILITY From the CEO The Swedish children’s book author Astrid Lindgren’s character Pippi Longstocking – who is “the strongest girl in the world” - has her very own take on responsibility. She’s famously quoted as saying: “If you are very strong, you also have to be very kind.” Elkjøp Nordic, as the undisputed market leader within consumer electronics in the Nordic region, also has a s pecial responsibility for how we conduct our business, treat our customers and employees and how we maintain our value chain. The Elkjøp Responsibility Strategy has four main pillars: Responsibility for our business practices, responsibility for our employees and work environment, responsibility for bringing everyone the amazing world of t echnology and responsibility for the environment and our value chain. Erik Gunset Sønsterud CEO Elkjøp Nordic AS “If you are very strong, you also have to be very kind” Pippi Longstocking 02
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