52. 26. Dear colleague! This year, Elkjøp is celebrating its 60th anniversary! This has made me think about the journey we have all been on together so far. Our company is now completely different from when 17 small Norwegian electronics retailers established it in 1962. We are now by far the biggest electronics retailer in the Nordic region, and our turnover runs into the billions in all four countries. We have a unique position in all markets, taking the lead and investing in the digitalisation of retail. Overall, we are a very energetic and vibrant 60-year-old, and better equipped for the future than ever. The key ingredient to our success is our people. In our culture everyone is welcome, we look after each other, everyone is respected and heard, and we see differences as a strength. At Elkjøp we are not afraid of setting ourselves ambitious goals, and we are always happiest leading from the front. At the same time, we are at our best when we cheer and support each other. For this reason, learning and development are the very engine that drives us, and I am proud of all the opportunities we give our colleagues every day. With this magazine we celebrate our people and the diversity we find throughout our organisation. We have travelled across the Nordic region to highlight who we are and what we do. Here you will meet colleagues from warehouses, back offices, call centres and stores, and get to know them through personal interviews. To me their stories makes it even clearer that the value of our company is first and foremost our people. So I hope you can take the time to read this magazine, and maybe learn something new about the diversity of our people and their jobs that makes up our fantastic Nordic team. Happy 60th anniversary and enjoy the read! Erik G. Sønsterud CEO, Elkjøp Nordic 04. 3 CELEBRATING 60 YEARS OF DIVERSITY
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